The New York Times
has defined crunch as "a sudden spike in work hours, as many as 20 a day, that can last for days or weeks on end." Some companies have pushed crunch in upwards of several months.
People have described experiencing stomach pains, memory loss, extreme anxiety, loss of family time, divorce, severe burnout, and more. Effectively, workers are trading their relationships and health so their employers can get more money
. Crunch is not sustainable, nor should it be planned.
If we accept crunch as "part of the process", then we accept our jobs will never get better.